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© 2018 by Frolik. All rights reserved.

PACKAGING DESIGN

Villarrica

CLIENT
ABS Wine Agencies

For the rebrand of the Villarrica range we took inspiration from the elemental nature of one of Chile’s most active volcanoes.

 

We created a symbolic language to convey the volcano's form, combining it with a unique symbol for each varietal, which identifies its different states, namely: rest, ash, smoke and flow. This is accompanied by bold colours, crisp matt foil and simple typography, resulting in a striking and modern range of wines that aims to be as iconic as its namesake.

 

TOOLS USED
Abobe Illustrator