ABS Wine Agencies

For the rebrand of the Villarrica range we took inspiration from the elemental nature of one of Chile’s most active volcanoes.


We created a symbolic language to convey the volcano's form, combining it with a unique symbol for each varietal, which identifies its different states, namely: rest, ash, smoke and flow. This is accompanied by bold colours, crisp matt foil and simple typography, resulting in a striking and modern range of wines that aims to be as iconic as its namesake.


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