Our concept for Protect, an anti-bacterial pre-wash laundry, aims to modernise the currently outdated laundry category.

 

The logo type incorporates subtle curves to elude to flowing liquid, combined with the colour palette associated with water, conveys trust and peace of mind.​ The packaging has a fresh feel, with clean typography, iconography and vibrant vignettes, appealing to a more discerning market looking for a specialised laundry solution.

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The project was originally commissioned by a client but was later cancelled.