We were approached by Robertson winery to update their Klippenkop range, an entry-level, private label exclusively designed for the export market. The client sought to explore new markets such as the US and UK, who's buyers were looking for a more exciting and eye-catching offering.
Our approach was to inject some fun with a modern reinterpretation of the traditional Cape Dutch style synonymous with the Robertson wine region. We introduced layers of bold colours, playful typography and considered finishes to create a sense of depth and movement.
The result is a range of products that has reached consistently good sales targets year on year since the rebrand.