When Blue Ice Jewellery approached us for a much-needed brand update,  we wanted to acknowledge the decades of history that this family store represented to the community. It was important that we didn't alienate the older clientele but also help the store engage with younger market so that they could ensure the future of the brand for many years to come. 

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By marrying the opulence of vintage glamour with modern, elegant graphic lines we managed to revive the brand and create a timeless look that could help them age gracefully.