Blackwater Wine approached us to update their entry-level wines with some modern, illustrated labels for the US market.

The winemaker had previously given the wines a set of quirky names that made us think of them as players in a card game, and much like the wines, they each had their own personality. We loved that by using the playing card device, it allowed us to explore the duality of each 'player'. By doing this we could showcase each wine's layered characteristics in a unique and playful way, engaging with and hopefully putting a smile on the face of the buyer. 

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